Globalization and the growing competitiveness in the current business world make applied knowledge a fundamental tool for success. This context requires us to ask ourselves what we can do to progress and adapt our capabilities to the changing needs of organizations.
Specialized academic training at the graduate level is now indispensable for many professionals. Having an MBA is often a requirement and a differentiator for access and progression in the professional career.
In the program, it examines aspects such as leadership, decision-making, productivity, competitiveness and corporate social responsibility.
The profile of students who carry out higher education training programs is very varied, all branches of education being present, in which according to the type of program, branches of science or letters will have more weight (sciences, engineering, humanities, economy and administration … etc.).
This type of training programs is aimed primarily at graduates, graduates or university graduates, and may also be taken by students who can provide equivalent professional experience in the area in which the program is developed.
ONLINE MBA PROGRAM
01.- Strategy and Leadership
This area of the MBA is aimed at obtaining a global vision of the company from the perspective of the General Management, analyze their situation, their environment and their competence to increase the creation of value and implement the most appropriate strategy to obtain competitive advantages and create new business and investment opportunities both nationally and internationally.
In its content strategic thinking is enhanced, management functions are analyzed, management tools and problem solving and business situations.
Implementation of the marketing strategy to analyze the situation of the company and its competition, in order to make the necessary decisions to achieve a differentiated positioning and obtain competitive advantages. Choosing the target market and the commercial strategy well is one of the most important marketing decisions.
With digital marketing, the classic concept of the 4ps of the Marketing Mix (Product, Price, Point of Sale and Promotion) has been overcome. We are facing a global scenario where the client has more information capacity. Therefore, it is necessary to position the company on the Internet (Organic Positioning -SEO-) and make payment campaigns (SEM) to attract new customers and obtain greater presence and visibility, since companies that are not digital will not be competitive.
Analysis of new Marketing trends, based on the study of brain perceptions and the reactions of people to advertising impacts. This requires a thorough knowledge of the behavior of potential clients and their emotions.